LVMH is developing a smart personalization strategy with Google Cloud
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A global luxury powerhouse partners with Google Cloud to develop cloud-based artificial intelligence (AI) solutions.
L based in FranceVMH Moët Hennessy Louis Vuitton and Google Cloud will adapt new AI solutions designed to enable each of LVMH’s âhomesâ, the company’s individual luxury brands, to create personalized customer experiences that drive long-term growth. LVMH wants new AI and machine learning (ML) technologies to improve demand forecasting and inventory optimization, as well as the customer experience through personalization, while fully meeting its requirements. privacy and security.
LVMH will also use Google Cloud to modernize components of its IT infrastructure, as well as to enable the development of new large-scale business use cases. As part of the partnership, the retailer will receive Google Cloud training and certification programs for its brand teams. In addition, the two companies will explore co-innovation opportunities and launch a Data and AI Academy in Paris.
âThis new and significant new partnership with Google Cloud reflects our high ambitions in this area,â said Toni Belloni, CEO of the LVMH group. âBy combining our best approaches in our respective industries, it takes a step forward in the use of data and AI. For us, confidentiality, personalization and luxury are synonymous and this will always be true. The new opportunities offered to our clients are exactly what our talented teams work for at LVMH: a unique and unforgettable experience.
âWe are proud to enter into such an innovative and extensive partnership with LVMH to fuel its innovation through cloud technology and AI capabilities. Together, we can contribute to the future of customer experience in the luxury industry, âsaid Thomas Kurian, CEO of Google Cloud.
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